ClearStory will be featured and Chief Product Officer Ali Tore will present on how to amplify insights on-demand to assess consumer behavior and capture market opportunity
IBM AMPLIFY 2016, TAMPA, FL and MENLO PARK, CA — May 16, 2016 – ClearStory Data, the company bringing business-oriented Data Intelligence to everyone through fast-cycle, disparate data analysis, today announced it will be a featured intelligent business innovator during the three-day IBM Amplify conference opening today in Tampa, Florida. In addition to featuring ClearStory, the company’s Chief Product Officer Ali Tore will speak during a session titled “Intelligent Business: Fast-cycle Analysis for Real-time Visibility and Immediate Insights” on Wednesday, May 18 at 3:15 PM ET in Room 5. ClearStory will also be a featured innovator at the event’s Engagement Bar.
The talk will focus on how rapid-fire data analysis, data on-demand, and data intelligence can deliver immediate insights for a fast-moving digital age including all industries that are outpacing sales and customer acquisition via digital channels versus physical locations. For instance, Tore will demonstrate how customers can see sales patterns of which products are selling fast or slow, halo effects, and instantly see what’s happening in online sales and why. Armed with data insights and business intelligence on “what’s happening” and “why,’” customers’ marketing, sales, and merchandising teams can act fast to better capture and convert customers and accelerate sales of products or services.
In an age of explosive consumer behavior online, including media and online shopping, analytics and business-intuitive insights across more data in real time is critical to convert online customer behaviors into transactions. The end goal is to see new information fast and act quickly to accelerate sales by reaching the right consumer, at the right location or channel, at the right time.
“While aggressive discounts, short-term promotions, and the fast rise of on-demand businesses are contributing to an explosion of research and consumer purchases online, competition is fierce to keep them moving through the sales funnel to final purchases and building long-term loyalty to brands,” says Ali Tore, Chief Product Officer of ClearStory Data. “Analyzing and acting on data insights fast can maximize conversions.”
The e-commerce market is exploding. Forrester Research tracked $335 billion in online spending in the U.S. alone last year, and forecasts 56 percent growth to $523 billion by 2020 with more than 270 million consumers browsing and buying online, largely on mobile devices. A recent Monetate e-commerce report shows the value of loyal online shoppers: returning visitors spending nearly double what new visitors spend and they have much lower bounce rates.
The IBM Amplify event will showcase keynotes, panel discussions, labs and technical deep dives on delivery of customer and e-commerce insights and experiences tailored to the moment to drive growth by boosting sales and turning transactions into relationships, trust into loyalty, and customers into advocates.
ClearStory Data, positioned as a Gartner MQ visionary for its modern BI platform and in the top five solutions across all critical capability use case areas, is distinct in that the solution rapidly blends and harmonizes streams of disparate data boosted by machine-driven Intelligent Data HarmonizationTM, enabling more on-demand business visibility. Amplified insights can be visualized and shared through Interactive, Collaborative B2B StoryBoards™ so distributed employees, partners and suppliers can quickly see insights, ask new questions, blend more data to enrich insights, and share or collaborate across geographies.
For more information on how ClearStory Data can provide fast business answers and insights for every industry type and department, visit: http://www.clearstorydata.com/solutions.
About ClearStory Data
ClearStory Data is bringing Data Intelligence to everyone to accelerate the way business leaders get answers from more data, on a faster cycle, across any number of disparate data sources. ClearStory Data’s solution simplifies data access to internal and external sources, automates data harmonization via Intelligent Data Harmonization™ across disparate data, enables fast, collaborative exploration, and reduces business wait time for insights via Interactive, Collaborative StoryBoards™. ClearStory Data lets business users be more self-reliant in reaching richer, faster insights. Its end-to-end solution includes an integrated Spark-based data processing platform and an incredibly simple user application model for business consumption of insights. The company is headquartered in Menlo Park, CA and backed by Andreessen Horowitz, DAG Ventures, Google Ventures, Khosla Ventures and Kleiner Perkins Caufield & Byers (KPCB).
Sr. Director, Corporate Marketing