Consumer Packaged Goods (CPG) Analytics
Shoppers are becoming more nuanced and their purchasing choices more diverse. Through ClearStory Data’s CPG analytics, your analysts are enabled to ask more sophisticated questions to uncover more precise understanding of your consumer to drive revenue-impacting decisions.
- Gain fast, holistic insights into brand and category performance across market segments, demographics and channels
- Maximize trade promotion and campaign effectiveness
- Optimize last-mile supply chain and distribution logistics