Press Release  |  June 16, 2016

ClearStory Data Eases and Speeds Customer Service Analytics with Automated Disparate Data Harmonization and Self-service Discovery of Insights

Organizations can now anticipate customer satisfaction needs, keep abreast of customer service and support trends, and act faster on insights with ClearStory’s live insights and automated Intelligent Data HarmonizationTM

MENLO PARK, CA— June 16, 2016 – ClearStory Data, the company bringing business-oriented Data Intelligence to everyone through fast-cycle, disparate data analysis, today announced faster customer service, issue tracking and customer satisfaction insights via its Intelligent Data Harmonization™ capabilities and Interactive, Collaborative StoryBoards™ that now address more customer service data sources and applications. The combination of ClearStory’s automated data blending, intelligent data harmonization and near real-time insights in its StoryBoards speeds key customer service insights and eliminates the costly effort required to manually prep and blend fragmented data silos. The advantage to organizations is faster visibility into customer satisfaction at a granular level, deep self-service exploration of findings, and faster response and resolution.

ClearStory’s modern BI solution more quickly reveals valuable information hidden in customer support and CRM solutions – including customers’ proprietary data, custom API-based solutions, help-desk applications, issue-tracking solutions, and CRM solutions as well as customers’ on-premise data repositories. Combining all these data sources without heavy data modeling or manual effort is critical to gaining foresight on customer satisfaction and identifying which customers are at most risk. As more cloud apps emerge that offer more new sources of interesting data, the ability to harmonize large volumes of data from internal and external sources that are frequently changing on-the-fly speeds the delivery of critical insights that are vital to create a current, granular and 360-degree view of customers.

According to research conducted by Bain and Company together with Harvard Business School, a five percent increase in customer retention can increase a company’s profitability by 25 percent to 95 percent. In addition, an estimated $41 billion is lost by U.S. companies alone each year due to poor customer service, according to NewVoiceMedia.

“More visibility, faster is the best way to be more responsive to customers and drive more revenue opportunities. ClearStory makes it easy to access and harmonize siloed CRM sources, help-desk sources, and issue-tracking data, into a holistic view so organizations can better understand their customers’ needs and how to better serve them,” says Ali Tore, Chief Product Officer at ClearStory Data.

With ClearStory Data, organizations can:

  • Speed data prep and automate data harmonization across disparate help desk, support and CRM sources: ClearStory intelligently infers attributes in source data from proprietary and custom solutions, as well as popular help desk, issue tracking and CRM solutions such as, Zendesk, JIRA and, in addition to custom solutions, data repositories and flat files, to speed data prep and automate data harmonization across sources. Users can now quickly reach insights, iterate on them, and add additional data sources on-the-fly without needing lengthy, complex data prep and ETL – as was the case with traditional analysis and BI solutions.
  • Score and recommend relevant data to answer deeper questions: ClearStory’s Intelligent Data Harmonization™ automatically scores the relative affinity between distinct customer data sets and guides how users can arrive at desired views and insights. Users can quickly iterate on-the-fly should questions or customer service and support priorities change. The harmonization and scoring lets organizations spot the most relevant data in each source quickly to reach immediate, meaningful answers.
  • Gain an exploration-ready view of customers’ activities in a single, holistic Interactive StoryBoard: Effortlessly spot holistic insights that determine factors that impact customer service. Explore what is happening with each customer in real time and respond fast to improve customer satisfaction. Maximize customer service effectiveness with organizations’ most profitable customers, and deliver exceptional customer experience to maximize business results and boost revenue growth.

For more information on ClearStory’s customer service analytics capabilities or to request a demo, visit:


About ClearStory Data

ClearStory Data is bringing Data Intelligence to everyone to accelerate the way business leaders get answers from more data, on a faster cycle, across any number of disparate data sources. ClearStory Data’s solution simplifies data access to internal and external sources, automates data harmonization via Intelligent Data Harmonization™ across disparate data, enables fast, collaborative exploration, and reduces business wait time for insights via Interactive, Collaborative StoryBoards™. ClearStory Data lets business users be more self-reliant in reaching richer, faster insights. Its end-to-end solution includes an integrated Spark-based data processing platform and an incredibly simple user application model for business consumption of insights. The company is headquartered in Menlo Park, CA and backed by Andreessen Horowitz, DAG Ventures, Google Ventures, Khosla Ventures and Kleiner Perkins Caufield & Byers (KPCB).

Media Contact
Carol Kimura
VP, Marketing
+1 650.322.2408

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