Location-specific analysis requires understanding local demographics. Comprehensive U.S. Census data keeps you on top of shifting demographics. Discover relevant demographic data and automatically harmonize it with your private data by population, households, gender, race, age group, income, employment and many more attributes.
Get a clear view into the business landscape in any location. Firmographic data is readily accessible from a variety of data providers including those collected through government agencies, business registrations, web presence and field surveys. Pick your data and harmonize it with your private data to amplify insights.
Market & Sales
Access market and media intelligence data across 1000’s of product categories. Identify trends in advertising spend and response across all media including TV, print and online advertising. See how your marketing and advertising investments are performing, compare your investments to competitors and industry benchmarks, and leverage fast data blending with your own private sales data, brand promotions and marketing spend.
Evaluate macroeconomic factors in the context of your own data. Immediately access historical and present time-series data for a wide range of macroeconomic factors including GDP growth, inflation, unemployment rates, payments balances, exports, imports, external debt, capital flows, commodity prices and more.
Access social data of interest to understand consumer behavior and social campaigns. With access to both historical and near real-time social media feeds from Twitter, you can track your campaigns and your competitors. Demographic extensions give you a statistically accurate view into consumer profiles and key terms. Converge social data streams with your private data on-the-fly for holistic insights.
Immediate access to the world’s most comprehensive and accurate source of weather data for historical analysis and future forecasts. Our weather data also includes indexes, algorithms that help you more accurately interpret weather indicators within your analytics.
Libby MacDonald, Senior Vice-President for National Sales, Kantar
“Insights into advertising trends are critical for companies seeking to optimize their marketing campaigns. ClearStory enables marketers to navigate this data easily, and blend it with their private data to quickly get the answers they need to drive their businesses.”
Gil Elbaz, CEO, Factual
“Factual’s Global Places data, covering over 65 million local businesses and points of interest in 50 countries, enables businesses to realize more value from their first-party location data by adding additional context to the data. ClearStory makes it easy for business users to blend our data with their own data to generate new location-based insights to drive their business forward.”
Bill Pardue, CEO, Weather Analytics
“Weather Analytics revolutionizes weather intelligence solutions using over three decades of comprehensive, statistically stable, globally gap-free weather data – producing deep historical measurements, rich indexes, and robust forecasting. ClearStory Data makes it easy for business people themselves to combine complex weather data, including things like comfort indexes, with sales, marketing, and many other internal sources, so that they can achieve quick insights into weather’s impact on their business.”
Experience the new world of Data Intelligence via a Live Demo of ClearStory.
Harmonization: smart data blending from more heterogeneous sources, both internal and external, into an integrated, consistent, and interactive Data Story.
ClearStory Solution Brief
ClearStory Data speeds the cycle of accessing data from multiple disparate sources, combining and blending them into holistic insights, and delivering interactive business insights.