Media & Entertainment Analytics

As today’s media and entertainment industry transforms at a rapid pace, it’s become increasingly difficult to respond to current market trends. To reap maximum value from data analytics in media and entertainment, organizations need to easily bring together internal and external data to uncover audience insights and personalize their experiences.

Turn audience behavior into business potential

  • How do customers consume Content across channels, devices and mediums?
  • What’s the impact of shifting demographics on products and services purchased and consumed?
  • What internal and external factors are influencing consumer satisfaction and why?
  • What is the total cost of acquiring and retaining customers?
  • What factors are driving customer churn and why?
  • What is the impact of competition on customer churn?
  • What are consumer engagement patterns by content by device?

“ClearStory gives us a world class solution for all our data discovery and analysis. It’s impressively fast, scales and a game changer for our critical initiatives.”

CIO World’s Largest Distributor of Electronic Components