Transcript (view)

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good morning everyone I’m if many of you probably know that
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if you pick your favorite movie it starts like this a few great minds put
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together a screenplay
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and if any have you ever actually it picked up wannabes on reddit in this
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form you know it’s actually pretty hard to digest it takes a lot of
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mantle understanding of what’s really going on from scene to scene to really
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get it
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it’s not until it reaches the storm but millions of people can actually consume
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it
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and why is that it’s because at this point it becomes really visually
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engaging
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it’s no longer a situation of imagining the characters and a matching the
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context
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it’s right there in front of view you can’t personally actually engage with
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everything that’s happening
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interestingly enough data today is no different
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that what data stewards can do with all the complexity that they’re looking at
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in today’s data source says
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is really unique in its really equivalent to what the screenwriters can
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do for the
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for the a movie that I just talked about but when
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all this information finally gets to the business
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it has become very difficult for the business to really understand
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what to clean out at the data we know that this is a problem that’s been going
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on now for a couple years and we’ve had
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some great strides forward in trying to solve earth’s but we still have a ways
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to go
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this is actually one of the big areas that hosts a reason crowd deeply focused
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on
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but what’s happening on the business user side of things
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is not just the fact that they are getting to the information they need to
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see late
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and they’re not getting to all the information that they can
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a possibly get to know what the data stored the seeing but in addition to
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that the three other issues going on in this information that you see appear on
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the screen just came out about two weeks ago
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from about 250 fortune 1000 companies that we talked to
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and the three other frustrations come down to this seventy-four percent of
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them
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are trying to actually see data from multiple sources and Conti that very
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it’s late typically for plus sources have made enough about seven
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seventy percent of them are trying to explore it deeply to answer any
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questions
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and more of them are trying to actually share at with their peers in there
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during the summer email and worse is at some point
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when people don’t understand what’s going on with what’s being shared and
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power points in the mail
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they resort to phone calls and fifty percent of them actually getting on
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conference calls today announced the questions
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we know that this is no longer at something that we can continue to
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sustain
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and the reason we’re dealing with the situation is because the way data has
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been delivered to the best us so far has been through dash fourth
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we have done dashboards now for about 15 years and if you look back
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not much has changed its fine folk API base reporting
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it’s fine for performance management metrics but there are couple real big
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problem sale
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one is that its predetermined biases are a built-in
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limited amount of data but you can actually put up on the screen
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and not interactive you can’t really do again and see what’s going on underneath
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each of these
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visuals that you see here this is a problem but we need to solve
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as data becomes updates from sources faster
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as the session times get down to within a day within a week
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and as more sources of data are available
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we really need to make it possible for the business to see
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are much more in this information they’ve been able to do this is what we
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call interactive storytelling
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you might have heard about storytelling in the past 12 months or so from a
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couple companies but really driving
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to true interactive storytelling when it comes to preventing data to the business
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is one of the key breakthroughs that have started to happen in the last 12
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months
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at clerestory we do this all on spark are many have you here have heard about
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spark it is a fantastic technology for high-volume processing of data and very
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fast interactivity
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interactive storytelling is about bringing more data
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to the business to the surface so they can actually see it in a way
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where every thing that they’re looking at has context
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it has basically meaning to every other visual that is being displayed
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you can’t drill into it you can discover everything in it at a deeper level
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and people can actively collaborated and get out of the mouth
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sharing all this information
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through power points PDF send an email and
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what this lets you do and the results from interactive storytelling
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are really quite powerful for people and companies that are already using it
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they’re making decisions twice as fast they trust the data
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because they can now actually explore it and free for themselves
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and they can constructively collaborate on what is really happening in here and
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the meaning of that
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so for all view who are interested in and improving the state of things for
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business swing by our session at 11:30 today if you can eleven o’clock
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and I you can see more about what interactive storytelling on spark is all
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about it up both
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425 right thanks so much